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What Laptop Brands do Americans Use in 2024?
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We chart the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and percentages do not sum to 100.
ℹ️ Survey details: Between April, 2023 and March 2024, 6,843 American adults aged 18–64 were asked: “What brands are the laptops in your households?” The “don’t know” responses have not been visualized.
The U.S. Laptop Market Landscape
HP emerges as the preferred choice for laptops, present in 32% of surveyed households.
Meanwhile, Apple’s dominance in America’s smartphone segment isn’t quite matched in the laptop market with their Macbooks, trailing HP at 28% of households.
Here’s the full survey data.
Brand Share of Respondents
HP 32%
Apple 28%
Dell 24%
Acer 14%
Lenovo 12%
Samsung 12%
Microsoft 10%
ASUS 9%
Toshiba 5%
Alienware 4%
DigitalStorm 2%
Falcon Northwest 2%
Huawei 2%
MSI 2%
Vaio 1%
Other 6%
Don’t know 2%
Note: DigitalStorm, Falcon Northwest, Huawei, MSI, and Vaio’s share of respondents were combined into the “Other” category in the graphic. “Don’t know” responses were not visualized.
Another well-known manufacturer, Dell, comes in at 24%, rounding out the top three by household share.
Other big laptop brands, Acer, Lenovo, Samsung, and Microsoft all range between 10–15% of surveyed households.
For a broader picture, market research firm, Technavio, predicts a 3.2% combined average growth rate for the global laptop market from 2024–28. A lion’s share of that growth (42%) is expected to come from North America. Rising popularity of gaming laptops will be a key tailwind.
Interestingly, thanks to their graphics processing units, gaming laptops are also in demand for AI/machine-learning work. Some companies have already started releasing models catering to this specific audience.
Learn More About Tech From Visual Capitalist
If you enjoyed this post, check out The Top 100 Most Valuable Brands in 2024 where technology companies make up nearly one-fifth of the list by themselves.
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